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Starbucks Arrives in Ensenada
text by connie ellig; photos by david hopps, connie ellig & courtesy of starbucks
starbucks logoOn the evening of October 25, 2007, Ensenada was the site of the grand opening of the 165th Starbucks coffeehouse in Mexico since 2002. The capacity crowd, which filled the store’s outdoor terrace and the spacious interior, wildly cheered as Ensenada Mayor César Mancillas and his wife, Beatriz, accompanied by Baja California State Government Investment Promoter Juan Francisco Siqueiros, Starbucks Marketing Director Claudio Triches, Starbucks Regional Director José Jorge Murga, and Ensenada Starbucks Manager Ramón Flores Torres, performed the ribbon-cutting ceremony. For the next few hours, guests enjoyed the convivial atmosphere, professional service, live music, complimentary appetizers and pastries, and nonstop shots of Starbucks’ cappuccinos, espressos, mochas, lattes, Frappuccinos® and other signature beverages.

claudio trichesA joint venture between Starbucks Coffee International and Alsea S.A. de C.V., the leading operator of fast food restaurants in Mexico, the Ensenada Starbucks is the third to open in the state of Baja California. The first two, located in Tijuana, were inaugurated in August and September this year. According to Starbucks Marketing Director Claudio Triches of Mexico City, Ensenada was the logical site to further expand operations in Baja. “Ensenada is one of the key cities in the region. Our goal is to share the Starbucks experience and our passion for coffee with the local community,” he said in an exclusive interview. Triches also noted that Starbucks eventually plans to open in Mexicali and in additional cities in Baja California. Other Starbucks locations in Mexico currently include Guadalajara, Puebla, Cuernavaca, Toluca, Mexico City, Monterrey, Acapulco, Puerto Vallarta, Cancún, Playa del Carmen, Morelia, León, Saltillo, Querétaro, San Luis Potosí and Cozumel.

starbucks chiapas coffee beansStarbucks is well known for its high quality coffee beans which are grown in various world regions in Latin America, Pacific Asia, Africa and Arabia. For more than twenty years, Starbucks has been purchasing Mexican coffee, mainly from producers in Oaxaca, Chiapas and Veracruz. Through its partnership with Conservation International, Starbucks is helping to preserve the sensitive ecosystem of the El Triunfo Biosphere Reserve in Chiapas. This is the flagship site for Conservation International’s Conservation Coffee™ program, which works with local farmers to preserve the natural environment through use of improved coffee-production techniques, including growing coffee under the protection of shade.

“To contribute positively to our communities and our environment” is one of the guiding principles of Starbucks’ mission statement. To honor its commitment to social responsibility, the Ensenada Starbucks will be supporting the health and wellness needs of the Casa Hogar del Anciano, a local non-profit Home for the Aged that provides shelter and basic services to those who have no family or financial resources. The public is invited to assist these efforts by donating soap, toilet paper, personal hygiene items or cleaning products at the Ensenada Starbucks on Blvd. Costero (Lázaro Cárdenas) #278-2C near Av. Macheros. (This was the former site of Pizza Hut.) Hours of operation are 7am-11pm daily. Be sure to take a moment to relax, enjoy the friendly ambience, and warm your soul with an exceptional cup of specialty coffee! (Starbucks Cards can be used in the U.S., Mexico, Canada, the United Kingdom and Hong Kong.)

Left to right: After the ribbon-cutting ceremony, Ensenada Starbucks Manager Ramón Flores Torres, Starbucks Regional Director José Jorge Murga, Starbucks Marketing Director Claudio Triches, Baja California State Government Investment Promoter Juan Francisco Siqueiros, Ensenada Mayor César Mancillas, and Ensenada DIF President Beatriz de la Torre de Mancillas prepare to enter Mexico’s 165th Starbucks.
ensenada starbucks inauguration

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